Media release

Stakeholders to discuss the positive impact of cultural and creative crossovers

©Photo: Ieva Čīka
05 March 2015

On 11-12 March the international conference on “Cultural and Creative Crossovers: partnering culture with other sectors to maximise creativity, growth and innovation” will highlight practical examples from all over Europe of how creative collaboration between cultural, creative and other sectors can boost growth in the social sector, business, urban and rural development and other fields.

Numerous studies both at national and EU level have confirmed that cultural and creative industries form a growing and resilient sector of the economy that generates increasing numbers of jobs and contributes to overall development in Europe. Bearing in mind the goals of the Europe 2020 Strategy for smart, sustainable and inclusive growth, the Latvian Presidency of the Council of the European Union is raising awareness about the positive impact of culture on other sectors in terms of innovation, economic sustainability and social inclusion.

The conference will present examples of best practices of creative crossovers to inspire action at personal, organisational and governmental levels. How to adapt tricycles for persons with disabilities? How to upcycle in the fashion sector? How to use dance, music and arts to promote social inclusion? How to use technology to teach science, reduce bureaucracy and present data visually? These are just some of the questions that will be answered by experts at the conference (see the conference programme).

On the second day of the conference, on 12 March at 11:15, Ms Dace Melbārde, the Minister for Culture of Latvia, Ms Maggy Nagel, the Minister for Culture of Luxembourg, representatives of the European Commission and other high-level policy-makers will discuss support for cultural and creative crossovers from local, national and European perspectives. At 13:10 Mr Tibor Navracsics, the European Commissioner for Education, Culture, Youth and Sport will close the conference.

The conference is organised by the Ministry of Culture of the Republic of Latvia and is supported and co-financed by the European Union's Creative Europe programme. This is one of three international conferences organised under the Latvian Presidency as part of the Annual Creativity Week “radi!2015” in Latvia. “radi!2015” aims to promote public awareness and interest in the creative and cultural industries, creativity-oriented education, design thinking, innovation, the knowledge economy and creative management.

 

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Sintija Lase
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